Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

This free online Growth Strategies for Business course will introduce you to business growth, industry growth trends, and owners' desire for equity value creation. You will learn about high-growth firms, which are companies with over 30 percent growth in sales or over 20 percent growth in the number of employees in the last three years. You will also study international marketing, look into international business, and more.

Marketing is about creating relationships with customers that lead to continuous customer satisfaction. This does not happen overnight, it requires an effective marketing strategy that carefully outlines your game plan for finding customers. This free business marketing course will help you achieve those goals by guiding you through the most important marketing strategies in use today. These will bring your marketing skills to the next level.

Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness. In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers. This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.